About SJ Equine Designer

SJ Equine Designer is inspired by the modern equestrian to deliver diverse designs.

We are dedicated to providing high-quality, uniquely designed products that resonate with the hearts of equestrians and horse lovers alike. Our passion for horses is woven into the fabric of our brand, driving us to inspire, connect, and contribute positively to the equestrian community.

This is an open community and I would love to speak with as many of you as I can! Get into discussions, follow my Instagram, TikTok, and YouTube socials. This isn’t your typical equestrian themed store that hides behind marketing schemes and puts up a false persona. You will get the real me 100% guaranteed. 

My goal is to revolutionize the community by encouraging riders to be themselves. I look forward to having you along for the ride!

A story about your local horse girl

Have you ever heard the phrase “Jack of all trades, master of none”? Yea, well, that saying was written about me. I've been into every sport, academic group, hobby, and whatever else you can think of. Sure I was ok at them, I took to some better than others, but I never put my whole soul into something until I discovered horseback riding.

Apparently, at the ripe age of 6, I begged my mom to let me take lessons until she finally caved. It was love at first ride, and that was that. Four months later I was at my first show on an old gray mare named Misty, where I took home a 2nd place ribbon. You could say I thought I was kind of a big deal, even though all the show entailed was walking and trotting around the ring, showing off our diagonals and 2-point positions. It's funny the things you recall as you grow up. I couldn't tell you anything else about my life as a 6 year old besides that horse show.

Soon after my mom signed me up for Pony Club, that truly changed who I was as an equestrian. I got to go to clinics, camps, compete in shows and simply consume knowledge at a relentless pace.

For years I grew, trained, studied, and stayed on the show circuit.

I believed I had found what I was going to do with my life, that I found my path. However, after a house fire, changing zip codes several times, and being diagnosed with epilepsy at 18, I found myself with no direction, and for reasons still unknown to me, abandoning a sport that I once held so dear.

I tarried along with jobs that I didn’t care for along with a degree. But at the back of my mind I always had that nagging “what if?” And after being laid off due to the pandemic, a good ol’ bout of depression here we are today!

This brand wasn’t created with myself in mind, it was created for you. This is a safe space where we talk things out and don’t take life too seriously. 

I took a hard look at the equestrian community and found it lacking realism and personality. All I saw was a boundary put up, held together by unattainable body standards, perfection and wealth. That changes now. Your fairly average local horse girl can’t do it alone, to make a substantial change we’re going to need all the help we can get.